US housing demand has collapsed. US new home sales fell -10.5% MoM in July, to 607,000 units, the lowest in 6 months and far worse than the -1.4% decline expected. Excluding January 2026, this is the lowest level since November 2022. New home sales have now fallen in 3 of the last 4 months and are down -6.3% YoY. The Midwest was hit hardest, with sales plunging -42.7% MoM, to 43,000, the lowest level since 2012. At the same time, sales in the South, the nation's biggest homebuying region, accounting for more than 60% of the total, fell -13.0% to 383,000, the 2nd-lowest level since January. This comes as the 30Y mortgage rate hit 6.81%, its highest since August 2025, weighing on homebuyer demand. The housing market is historically unaffordable right now.
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