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@mert

the most common mistake I've seen after seeing hundreds of startup pitches: conflating a regular business with a startup - a regular business is something that has customers and makes money, but is limited in scale. most small businesses or lifestyle type businesses fit this shape - for example, if you're making 1M revenue yearly and then 1.1M the next year, and then 1M the next year etc, that's a nice business, but it's not yet a startup - a startup is determined almost exclusively by growth rate and scale - i.e you make $5, then $50, then $1,000, then 1M, then 10M, then 180M etc - that is to say, just having a good idea and a useful product with revenue is not enough to be a startup and hence raise venture capital. it must have the vision of an explosive growth shape - this is important because this is directly related to raising money. founders get upset when they get rejected despite having a good product or idea with some revenue, but the investor looks at the growth potential. they do not care about turning 1M into 1.5M, their economics require them to turn 10M into 1B - and frankly, you do not want VC ownership in a small business because it will directly hurt your freedom and take rate takeaway: before thinking of raising funds because you've seen others do it, ask if you're building a regular business or a startup the way to tell is by the growth rate and scale

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68 replies collected of 85 X reports
Mertcedes @mertcedessol · B

@mert I know that when you publishing tweet you expecting adequate reply ,but no x.com/mertcedessol/status/2092…

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0xAvseenko @0xAvseenko · 11K D

@mert revenue proves demand venture fit depends on whether each dollar of capital can repeatedly buy growth faster than costs rise

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teskor @teskorhub · D

@mert The scalable part is usually the distribution, not the product themselves

Dennis @denis_insider · A

@mert Venture funds only care about crazy multipliers to cover their dead projects taking VC money for a normal working business means the fund will force toxic growth and take your equity for nothing

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𝗦𝗛𝗔𝗕𝗕𝗜𝗥 @Shohel98787959 · 50K D

@mert Growth or gone. That’s the game.

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MORI⚡️ @mortezazedd · B

@mert honestly this applies to so many crypto projects too not just startups

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zint @0xZinteresting ·

@mert does private equity suit regular businesses, or do they expect high growth as well?

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CasinoCripto BR @casinocripto_br · D

@mert Casino investors look at volume, not static margin. The rollover dictates whether the bonus is growth or cost.

original · pt

@mert Investidores de cassino olham volume, não margem estática. O rollover dita se o bônus é crescimento ou custo.

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black @heiwushiJ · 12K D

@mert A business makes money. A startup makes a hockey stick. The shape of the curve determines the type of capital.

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T Money @trevanonymous · A

@mert We’re pre revenue

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泰坦链 | DeFi @TiTan_Web3_ · D

@mert A profitable business needs freedom, not VC pressure

Dex @StonkDexFun · C

@mert The wisdom of the bald man does not go un-noticed

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SOLANA ZERO @solz_fun ·

@mert 📲

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Animals wif guns @animalswifguns · B

@mert $GUNS only ride with hockey sticks, not minivans.

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Hex @LH_exe · 28K A

@mert my brother in zcash:native been working on a new protocol that ill be launching on Solana soon, would love for you to take a quick look if you have some time

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WzD @wzd___ ·

@mert Your profile picture show that you don’t see anything after all so …

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Markai @MarkAIbuilder · D

@mert the growth-rate test misses businesses that scale through retention and margins instead of top-line hockey sticks VCs care about exit size, not the shape of the revenue curve

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Yasu @yasu0x1 · D

@mert do you think most founders actually know the difference before they pitch? or do they find out during the meeting

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Nathan Peter DeVries @devries_na59260 ·

@mert maybe it's just easier to call everything a startup these days... less pressure than admitting you're just trying to keep the lights on, y'know?

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Ubik Capital @ubikcapital · D

@mert Scaling a validator business is a great example of this; moving from one node to a multi-chain operation requires a total shift in infrastructure strategy. We’ve seen that transition firsthand at Ubik Capital. 🚀

BullishBits @BullishBits · C

@mert Never read PG?

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Mark jaxon @Mayjay042 · D

@mert This is the distinction too many founders miss! A profitable business is great but a startup needs the potential to scale explosively. If the goal is $1M → $1.5M, you may not need VC. If the goal is $10M → $1B, that’s a completely different game.

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Wizzle | Silhouette @WaynesWorldza ·

@mert We're pre-idea

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DeFAI Scope @defaiscope · D

@mert Insightful take here Scale and growth is what differentiates a regular business from a startup

Unknown Prospect @ebsnflws · C

@mert Ay Oh See, can’t you see? x.com/ebsnflws/status/20926158…

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Crypto Noob @cryptonoobini · D

@mert the growth rate framing is solid but it skips how many startups start as regular businesses before they find the explosive curve

Agl @Unikagl · C

@mert A profitable business isn’t automatically a startup.

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Johnny Brando @thegoatape ·

@mert @mert mertus manladus we need more voters ! can you dom something

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Sharptake @ssharptake · D

@mert the 1M to 1.1M trajectory is just a business with extra steps but the $5 to 180M curve is basically my crypto portfolio on a good week

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NasibLoc | On-chain Pass Draws @NasibLocapp · D

@mert In Web3, this distinction is brutal. True protocols require parabolic network effects and programmatic scale. Wrapping a linear service in a token doesn't turn it into a startup—it just misaligns capital.

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yurii @kyparus · 15K D

@mert that's a very accurate observation

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0xAvsar @0xAvsar · 39K

@mert @grok do you agree with this gent?

1 1
PolyBaskets @poly_baskets ·

@mert Well what's your take on ai startups ?

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Udoka, A.M. @Udoka_AM ·

@mert The term “startup” entirely lost its meaning in the last 6yrs

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Antonio Gomes @onchainantonio · D

That mismatch hits harder than people admit. Investors aren't buying stability, they're buying lottery tickets on outlier outcomes. So founders contort perfectly good businesses into growth narratives they can't sustain. You're not pitching a company anymore, you're pitching a probability.

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Claire Simmons @ClaireSimmxbyu ·

@mert i've seen this mistake play out in our local business community too. folks get excited about a product or service, but don't think about how to scale it beyond their immediate network.

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Petey struggles @peteystruggles ·

@mert startup is built for unusual scale, regular business is built to make money some here spent years pretending the second one is a failed version of the first

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Chester X @ChesterCryptoX ·

@mert learnt something new today thanks

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MoonAlpha 🌙 @MoonAlphaSOL · C

@mert Exactly — “good business” and “venture-backable business” are two different things. VC is built for power-law outcomes, so scale and growth rate matter more than simply being profitable.

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Huda @rashid4green ·

@mert Yep exactly. My work in fintech confirms this. Regulatory capital and compliance costs make the growth curve your only viable path. Slow growth with high fixed costs consumes your capital.

CrazyAlter @Crazyaltergoat · D

@mert Most founders want the VC badge without the VC growth math That rejection is the investor telling you the shape is wrong, not the product

JPEG World Assets @jwadotfun · 15K C

@mert a good business can become a bad startup the moment you force venture-scale expectations onto it

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NaoX | Post-Quantum Chain @NaoXprotocol · 242K A

That distinction surfaces fastest in the growth math. A traditional business projects linear revenue: more customers, more margin, same slope. A startup pitch must explain why costs flatten as revenue curves upward. If the founder can't answer that scaling question, the deck describes a business, not a startup.

Harper Bailey @HarperBail87996 ·

@mert omg yes -'startup' gets thrown around way too casually these days imo. if you're capped at serving one zip code cause that's where your customers live? sorry but ur running bobs pizza shop not 'disrupting food'

Arnold Hill @HillArnold22676 ·

@mert I see it in small towns too — folks with a passion, not just chasing scale. There's a place for both, long as you know which road you're on.

Chloe hill @Chloehill223270 ·

@mert reminds me of my aunt's little bakery down the street—always packed, always warm, and always feels like home. maybe that's what you mean?

Bethany Magdalena @BethanyMags2 ·

@mert true...at the same time i wonder how many started out looking like just a modest small business before they scaled...not everything explosive looks that way on day one