牛来 premiered Aug 5 in 245 theaters. First-day box office: ¥342, about $48. Nine days in, it had grossed roughly ¥7,000 (~$1,000) from 236 total viewers. It was on pace to be the lowest-grossing film in China this year. Then it went viral for exactly that. x.com/tongbingxue/status/20885…
A newly released animated film called “Niu Lai” (牛来) is going viral for all the wrong reasons in China. People are calling the visuals “disaster-level” , the entire production team was basically just two people: the director and the screenwriter. After 9 days in theaters, the box office still hasn’t even crossed 10,000 RMB. However, over the last day or two, Niu Lai's reputation has been turning around a bit. Many people feel that in the age of AI, having filmmakers who still stick to "handcrafted" animation and genuine effort is both honest and far more powerful than polished yet empty productions. Today, its box office sales grew by 500,000RMB! a massive single-day jump from previous days！ Let's wait and see how the box office plays out!
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