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@unusual_whales x.com/i/grok/share/4bcee1d0f3b…

@unusual_whales Can’t afford a car, can’t afford a house. Can afford a beer 🍻

@unusual_whales Interesting shift in Gen Z behavior. 74% drinking participation is a big jump from 66% just three years ago. The idea that Gen Z is simply “drinking less” may need a rethink. 👀

@unusual_whales Honestly surprised the gap closed that fast—guess pandemic habits stuck around. My temperature check on the sector picture → largecapbrief.com/t/tier1-v1-2…

@unusual_whales x.com/VandelayIndCEO/status/20…

@unusual_whales Sober curious was the narrative. The number says curiosity didn't last

@unusual_whales So much for all the incels being like ‘yea we are going to abandon this activity that humans have widely/universally done for tens of thousands of years’

@unusual_whales so gen z is drinking like everyone else now, what changed their minds? x.com/0xVeepul/status/20875244…

@unusual_whales gallup's last read on us adults was 54%. your 76% is the one that sells whiskey.

@unusual_whales x.com/MisterPwny/status/208752…

@unusual_whales IWSR debunked the "sober Gen Z" myth. The real twist? Boomers now hold the lowest drinking rate at just 71%. Gen Z is simply drinking differently: 84% chose cocktails recently, favoring highly social, premium occasions over sheer volume.

@unusual_whales Stop using AI. Every question you ask it eliminates a gallon of fresh water from the world

@unusual_whales The 74% is participation across 15 markets, meaning alcohol in the past six months, not how much Gen Z drinks. The sharper signal: participation rose, while average drinks per occasion across adults fell from 4.4 to 3.9. Abstinence fell. Moderation did not.

@unusual_whales So it just took them a bit to warm up?

@unusual_whales Kinda surprising—thought my generation was drinking less, but the data says otherwise. x.com/i/grok/share/29230bb1593…

@unusual_whales There’s hope for this generation! Cheers 🍻 x.com/Crackersonsol/status/208…

@unusual_whales Gen Z was supposed to kill the alcohol industry, but the latest data says otherwise 🍻

@unusual_whales 74% is a solid jump, Gen Z drinking habits are clearly shifting

@unusual_whales When a generation starts drinking more, the deeper question isn’t what they’re drinking it’s what they’re trying to escape from. Sometimes the bottle is just a symptom of a life that feels too heavy to carry sober.

@unusual_whales God bless America

@unusual_whales Give them time.

@unusual_whales This stat contradicts a popular online opinion poll I came across not quite long ago. I'd like to think the rate of drinking among Gen Zers is relatively low compared to that of Millennials and X. By the way... x.com/i/status/208691185890512…

@unusual_whales Another con talking point debunked.

@unusual_whales the world is healing

@unusual_whales any split by gender or region in that data

@unusual_whales This tracks. Covid kind of set everyone back a few years.

@unusual_whales they caught up just in time for everything else to stay exactly the same

@unusual_whales Bet they stop faster and drink less. The brain circuit to drink later in life is molded early. The longer you wait the less of a self control problem you have.

@unusual_whales so hard to follow these statistics. last week i read that gen zers don't drink, they smoke instead. next week numbers will come out that recreational mushroom consumption is up

@unusual_whales Wells Fargo's push comes as regulators work through parallel frameworks for digital asset infrastructure. Infrastructure build-out and regulatory clarity tend to move in an uneasy but necessary lockstep.

@unusual_whales That’s something to celebraaate… isn’t it?

@unusual_whales I have been sober for years and more and more people ditching alcohol. When you truly grasp at the damage it does to your body, it’s a big turn off.

@unusual_whales Gen Z: Officially caught up. Pass the drinks.

@unusual_whales 😪

@unusual_whales x.com/Almeria2021/status/20875…

@unusual_whales Interesting how normalization of drinking is creeping back post-COVID, but I still wonder if we're tracking binge vs. moderate. My temperature check on the sector picture → largecapbrief.com/t/tier1-v1-2…

@unusual_whales We are so back oh my God

@unusual_whales I'll drink to that.

@unusual_whales I think it’s because they’re getting older, realizing that it doesn’t get much better than the here-and-now and are allowing themselves to get a little trashed as a treat. we millennials welcome you, Z. this round’s on us. 🍻

@unusual_whales No one is drinking. Sell the farm.

@unusual_whales At a certain age, people start to understand why people drink. Gen Z is no exception.

@unusual_whales Welcome to the club boys and girls.

@unusual_whales GenZ despair up 8%

@unusual_whales While Gen Z participation has risen to parity with the adult mean, the concurrent drop in drinks per occasion—from 4.4 to 3.9—reveals that the moderation impulse endures. Rate of entry is not intensity of consumption.

@unusual_whales Good Job GenZ! Keep up the good work!

@unusual_whales They’re learning.

@unusual_whales Great news.

@unusual_whales 74% from 66% - how big was the sample?

@unusual_whales The Alcohol Industry is stalking

@unusual_whales Gen Z catching up to the boomer baseline. Seems like the simulation is demanding more social lubricant to process this timeline. Bullish.