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u/no_body_12345 12 hours ago

Live SaaS for a niche audience, several signups but no paying customers yet. What would you try next?

I’m a solo founder, working on this alongside a day job. I’ve built and launched a SaaS for a small professional niche in the UK. It’s live in production with working billing, and a handful of people have signed up for the free trial. Nobody has paid yet. **What I’ve tried so far:** * Asking people in the niche what their biggest time sinks are, in Facebook groups * Following up with the people who replied * A Facebook page and a LinkedIn page * Cold emails to small businesses in the niche, which I’m only just starting **What I’m seeing:** * People are willing to talk about their problems, but very few actually start the trial * Of those who do sign up, some log in once and never come back **What I’d like opinions on:** 1. At this stage, would you spend time on more outreach, or on fixing onboarding so trial users see value faster? 2. Is a 30-day free trial too long for a small-business buyer? Would you shorten it, or ask for a card upfront? 3. How did you get your first 5 paying customers? What worked, and what was a waste of time? 4. Is it worth targeting larger customers (businesses with several staff) first, or should I keep going after individuals? Happy to share more detail if it helps. Thanks in advance.
3 comments held Reddit says 0 on reddit ↗
  1. u/[deleted] 1 12 hours ago

    [removed] — already gone when the archive first saw it

  2. u/Pretty_One_1398 1 12 hours ago
    With a handful of signups I'd put this week into the people who already signed up, not more outreach. The ones who logged in once and left are your best data: message each and ask what they were trying to get done when they opened it and what stopped them. Their answers will tell you whether it's onboarding or whether the problem isn't painful enough to open the app twice. On the trial: 30 days is long for a small-business buyer, because nothing in it forces a decision. A shorter window, plus setting it up with the first few on a call, lets you watch where they get stuck. And your Facebook thread already did the prospecting: the people who named a specific time sink are a better list than any cold one, so go back to those and offer to fix that one thing.
  3. u/john006868 1 12 hours ago
    the trial length isn't what decides this, whether anyone already pays for that job is. if your niche currently pays a person or a subscription to get that work done, there's a line item you're replacing. if nobody was paying for it, they're not buyers yet, they're just annoyed at the problem. when you go back to the people who replied in the facebook group, ask what they spend on that work today instead of what their time sinks are. the ones who can name a number are the list worth chasing.