Non-SaaS VPs and Heads of Marketing, how do you spend your time and budget?

I work in the CMS space on a solutions team, but our marketing feels very different than my SMB and mid-market customer's marketing. How are you allocating resources? Campaigns? Field marketing? Content? Ads? Do you think in terms of filling a funnel, and is that how you are measured, in leads, etc? Tell me about your life. We market to you, but I don't think we know you at all.

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