I market a fitness app that can’t make a single health claim. Here’s what that rules out.

Solo dev, fitness app, iOS and Android. I set myself one constraint before I wrote a word of copy: no health or outcome claims, at all. No weight loss, no body change, no energy, no sleep, no mood. No before and afters. No testimonials or ratings. No implied expertise, because I am not a trainer or a dietitian and I am not going to pretend otherwise. I did that partly because the rules on health claims are real, and partly because I did not want to be another account promising someone a body. Here is what it actually costs, which I did not fully appreciate going in. The entire native visual language of fitness marketing is closed. Before and after grids, physique shots, transformation arcs. That is most of what performs in the category and none of it is available. The highest volume search terms are closed too. "Weight loss app", "get lean", “body transformation" are the terms people type, and every one of them is a claim I will not make. Platform tools push you straight into it. TikTok's topic pages and AI outlines have handed me six-beat scripts three times now, and I have had to refuse four of six, then six of six. One topic was called "easy healthy food" and the word healthy is itself an outcome claim about what food does to a body. What is left is narrow and it turns out to be better than I expected. I can show the software. The screens, what it logs, what it counts, what it does when you tap the thing. My best performing hook so far was me saying out loud that I am not qualified to tell anyone what is healthy, and then showing the app displaying what is actually in the food. The constraint became the angle. The part I have not solved is distribution. Reddit is where my audience actually talks, and I have now read the rules of six fitness subs. Five bar self-promotion outright. The threads literally asking "which app should I use" sit in exactly the subs where answering them gets you removed, and my account is named after the app, so even a clean comment reads as setup. That leaves me one sub where I can name it, one I can post to every eight days, and participation everywhere else. So the question for this sub, and I genuinely do not know the answer: where do you reach users rather than founders? Everything that has worked for me so far reaches other builders. I can get in front of people who make apps all day. I cannot work out how to get in front of people who lift. If you market a consumer app in a regulated or claim-restricted category, what actually moved the needle for you? The app is called swithAI, and that is the only time I am going to mention it.