Someone out there is a marketing genius

I do not drink gin nor do i even like the smell of it. Somebody decided to put it in and old school looking oil can and put it in the rum section of my local liqour store. I tip my hat to you sir/madam or whatever pronoun you choose to use these days. You got me to spend 30 dollars on something that will probably never be opened unless I have a visitor that likes gin

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u/runningboomshanka 1 3 days ago

Someone did their target audience research... I am not in that target audience.
u/Diddlydom35 1 3 days ago

I am in that target audience and I need to know where to buy that in Canada
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u/don-coo-lio 1 3 days ago

Gin put me on the highway to the ward
u/bigjak0 1 3 days ago

It’s novelty packaging, I don’t know if this great marketing. I’m gonna say it’s not. Looks cool tho.
u/ScottNJ79 OP 1 3 days ago

I agree with you about the novelty packaging. For me the marketing aspect is putting it on the shelf amongst the rum where it normally would never be. I would have never seen it if they didn't do that. Not sure if that was the store that chose that to do that or the supplier
u/Lukinzz 1 3 days ago

probably who ever put it on the shelf thought it was rum. I don't think that sounds like a planned retail product marketing strategy, to trick people into buying it.
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u/Theslootwhisperer 1 3 days ago

The packaging might seem gimmicky but it's actually a solid gin. Op, if you're not really a gin fan, try making a Tom Collins. Basically a bubbly limonade with gin. The flavors mix really well with citrus. Just google it, there are tons of great recipes.
u/illspellitforyou 1 3 days ago

I love a clever packaging
u/xEl33tistx 1 3 days ago

It’s for the dude who hides a handle in his garage to sneak a sip when his wife isn’t looking. Makes it a little easier to hide lol. My BIL is like that.
u/iamapplejacks 1 3 days ago

I tried it and liked it. Bought it for my brother as a gift. Not sure if he’s ever opened it but he loved the packaging